The main reason is that we simply don't have the resources and time to listen to the multitude of songs that could be sent our way, regardless of how good they all may be.

We realize that we are going to need the support of the bands in the area to get the music climate in town back to a respectable level, so we are discussing some ways that we can include the local underground rock scene in what we do. We check out local gigs on a regular basis and the best way to get our attention is by rippin' it up on stage, like Alive-n-Kickin' did at the Zu this past Spring. Trust us; if we buzz, so will you.

If you've read every Q&A up to this point, here it comes again: you can contact us here with any inquiries you may have. We'll listen to just about any idea, but please be brief, yet concise in your email and leave a phone number and time that's best to call you back if you need to discuss something at length. We may have a few good ideas to kick around, too.

We're looking into just about every conceivable way of putting our name on cool merchandise for our listeners. Keep an eye out for more stuff. If you have any classic or current pictures with people in 97 Underground gear, we'd like to put them on this website in some fashion.

As much as we're all about the music first and foremost, we are currently subsidizing this station with funds from our own pockets. And believe us, it's not cheap to do this the right way (as we believe we are). One possibility is to create a public radio style-atmosphere in which listeners can contribute funds in exchange for promotional considerations rather than corporate ads.

You can be assured if advertising becomes a necessary evil, it will not get in the way of the music and will mesh stylistically with 97Underground.Com's vision. We try to approach everything we do from your point of view. Because, after all, each of us at 97Underground.Com are music fans too. And ain't it the music that matters most? Log On and Crank It Up!